Organizations and Markets

| Peter Klein |

Jim Surowiecki’s latest New Yorker column focuses on Toyota and makes several important points about innovation.

• Process innovation is at least as important as, though less visible than, product innovation.
• Innovation can be an incremental process in which “the goal is not to make huge, sudden leaps but, rather, to make things better on a daily basis.”
• Process innovations often bubble up from the bottom, rather than the top, of the hierarchy.
• Cumulative, bottom-up, process innovation is really hard to imitate. “[T]he fundamental ethos of kaizen — slow and steady improvement — runs counter to the way that most companies think about change. Corporations hope that the right concept will turn things around overnight. This is what you might call the crash-diet approach: starve yourself for a few days and you’ll be thin for life. The Toyota approach is more like a regular, sustained diet — less immediately dramatic but, as everyone knows, much harder to sustain.”

These points are well known in the innovation literature but Surowiecki’s succinct and elegant presentation is well worth a read, even by specialists.

See also Steve Postrel’s earlier post on Toyota.